PENGARUH PENGALAMAN YANG BERKESAN TERHADAP NIAT MENGUNJUNGI KEMBALI PARIWISATA PESISIR BARAT: KEPUASAN SEBAGAI PEMEDIASI

eka santi; anggalia wibasuri

doi:10.36448/jmb.v15i1.4259

PENGARUH PENGALAMAN YANG BERKESAN TERHADAP NIAT MENGUNJUNGI KEMBALI PARIWISATA PESISIR BARAT: KEPUASAN SEBAGAI PEMEDIASI

eka santi, anggalia wibasuri

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman yang berkesan dan kepuasan terhadap niat mengunjungi kembali pariwisata di Pesisir Barat, serta menguji peran kepuasan sebagai variabel mediasi. Permasalahan dalam penelitian ini berfokus pada bagaimana pengalaman wisata yang dirasakan wisatawan dapat membentuk kepuasan dan memengaruhi keinginan untuk kembali berkunjung. Metode yang digunakan adalah kuantitatif dengan teknik analisis regresi linier berganda dan uji mediasi menggunakan pendekatan Baron & Kenny. Sampel penelitian ini berjumlah 399 responden yang pernah berkunjung ke destinasi wisata di Pesisir Barat. Hasil penelitian menunjukkan bahwa pengalaman yang berkesan berpengaruh positif dan signifikan terhadap kepuasan dan niat mengunjungi kembali. Selain itu, kepuasan juga terbukti berpengaruh positif dan signifikan terhadap niat mengunjungi kembali. Uji mediasi menunjukkan bahwa kepuasan memediasi secara parsial hubungan antara pengalaman yang berkesan dan niat mengunjungi kembali. Kesimpulan dari penelitian ini adalah bahwa pengalaman dan kepuasan wisatawan merupakan faktor penting dalam membentuk loyalitas wisatawan untuk kembali ke destinasi pariwisata. Oleh karena itu, pengelola destinasi perlu menciptakan pengalaman yang berkesan dan meningkatkan kepuasan pengunjung guna mendorong kunjungan ulang.

Keywords

Pengalaman Turis Yang Berkesan, Kepuasan, Niat Mengunjungi Kembali

Full Text:

PDF

References

Akbulut, O., Celik, T., Ekin, Y. and Yetim, A.C., 2024. A Research On Fethiye Babadag Commercial Tandem Paragliding Participants Within The Scope Of Experiential Tourism. Journal of Outdoor Recreation and Tourism, 47, p.100806.

Almodawer, Y., Alam, S.S., Sinniah, S. and Ali, M.H., 2024. Health Tourism In Malaysia: Understanding The Drivers Of Satisfaction And Revisit Intention. Tourism Recreation Research, pp.1-22.

An, L.T. and Hung, V.V., 2024, May. Tourists’ Intention to Revisit World Cultural Heritage Sites: An Evidence from Hue City, Vietnam. In Olympus International Conference on Supply Chains (pp. 119-135). Cham: Springer Nature Switzerland.

Aybek, G., & Ozdemir, B. (2022). Effects Of Ethnic Restaurant Experience On Prospective Tourist Intentions: Mediating Role Of Food Image. Tourism Management Perspectives, 43, 100995.

Azhar, M., Ali, R., Hamid, S., Akhtar, M.J. and Rahman, M.N., 2022. Demystifying The Effect Of Social Media eWOM On Revisit Intention Post-COVID-19: An Extension Of Theory Of Planned Behavior. Future Business Journal, 8(1), p.49.

Bartaloni, C., Osti, L. and Hofacker, C.F., 2025. Unpacking The Affective Dimension Of Memorable Hospitality Experiences. International Journal of Hospitality Management, 127, p.104083.

Bhatt, V., Sharma, B.K., Singh, P. and Arora, L., 2024. From Enchantment To Action: How Tourists’ Experiences Drive Revisit Intention. Journal of Promotion Management, 30(7), pp.1113-1140.

Bhattacharya, P., Mukhopadhyay, A., Haldar, S., Saha, J., Mondal, M., Samanta, B., Bhattacharya, S. and Paul, S., 2023. Commercialization Of Home Through Homestay Tourism: A study on Chatakpur of Darjeeling District (India) In Commensurate To ASEAN Standard And Revisit Intention. Global Social Welfare, pp.1-14.

Cao, Q., Zheng, L., Cao, G., & Deng, H, 2025. Memorable Tourism Experiences, Satisfaction and Loyalty for Geotourism Tourists of Mt Longhu in East China. Geoheritage, 17(2), pp.1-15.

Cardoso, R. C., Sohn, A. P. L., & Ferasso, M., 2024. Open Innovation In The Tourism Field: A Systematic Literature Review. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), pp.153.

Carvache-Franco, M., Regalado-Pezúa, O., Carvache-Franco, O. and Carvache-Franco, W., 2025. Motivations And Segmentation In Coastal Tourist Destinations With Cultural Attractions. Cogent Arts & Humanities, 12(1), p.2481789.

Cetin, I., Ozgul Katlav, E. and Cobanoglu, C., 2024. The Effect Of Border Tourism Destination Attributes On Tourist Satisfaction And Revisit Intention: The Case Of Province Of Van. Journal of Quality Assurance in Hospitality & Tourism, 25(5), pp.1164-1193.

De Vasconcelos, C. R., Santos, K. B., & Franca, V. V., 2024. Customer Satisfaction in Tourism Services Center. In International Joint conference on Industrial Engineering and Operations Management, pp.423-434.

del Carmen Rodríguez-Hernández, M., Ilarri, S., Caballero, M., Trillo-Lado, R., Hermoso, R. and del-Hoyo-Alonso, R., 2024, November. AUTO-DataGenCARS+: An Advanced User-Oriented Tool to Generate Data for the Evaluation of Recommender Systems. In International Conference on Advances in Mobile Computing and Multimedia Intelligence (pp. 176-191). Cham: Springer Nature Switzerland.

Eck, T., An, S., Jiang, L. and Choe, Y., 2024. Enhancing Memorable Volunteer Tourism Experiences Through Mindfulness: A Case Of Short‐Term Volunteer Tourists. International Journal of Tourism Research, 26(5), p.e2677.

Emadlou, N., Velikova, N., Yuan, J.J., Paul Jones, R. and Jai, T.M.C., 2025. Tasting Place: How Memorable Food-Based Experiences Create Responsible Tourists. Tourism Review International, 29(1), pp.71-92.

Gong, J., Feng, Y., Xiao, L. and Yang, Y., 2025. Study On Residents' Tourism Satisfaction In Mountainous Outdoor Tourism Destinations From A Complexity Perspective. Journal of Outdoor Recreation and Tourism, 50, p.100866.

Gürlek, M., Kılıç, İ. and Şenel, E., 2024. Consumer Behaviours In Social Enterprises: Empathy With Employees With Disabilities And Intention To Revisit The Social Restaurant. Journal of Sustainable Tourism, pp.1-23.

Hamdy, A., Eid, R. and Gao, X., 2024. Integrating Muslim‐Friendly Tourist Destination Image, Value, Satisfaction and Muslim Actual Visit Behaviour in the Travel Industry. International Journal of Tourism Research, 26(5), p.e2753.

Hidayat, I.I.N., Mukarromah, N.Z., Putri, W.M., Nurhandini, N. and Meidawati, D., 2024. Memorable Tourism Experience Of Heritage-Local Food On Tourist Behavior: Mediating Role Of Destination Image And Satisfaction. Asian Management and Business Review, pp.153-172.

Hossain, M.S., Hossain, M.A., Al Masud, A., Islam, K.Z., Mostafa, M.G. and Hossain, M.T., 2024. The Integrated Power Of Gastronomic Experience Quality And Accommodation Experience To Build Tourists’ Satisfaction, Revisit Intention, And Word-Of-Mouth Intention. Journal of Quality Assurance in Hospitality & Tourism, 25(6), pp.1692-1718.

Hu, F. and Shen, H., 2021. Memorable Tourism Experiences, Destination Image, Satisfaction, And Revisit Intention Of Chinese Outbound Tourists To South Pacific Islands. In Advances In Hospitality And Leisure (pp. 103-128). Emerald Publishing Limited.

Hu, Z., Kumar, J., Kannan, S. and Qin, Q., 2024. The Nexus Between Visitor Satisfaction And Expenditure Behaviour In National Parks: The case of Dragon Palace National Park, Guizhou, China. Journal of Outdoor Recreation and Tourism, 47, p.100803.

Inmor, S., Na-Nan, K., Phanniphong, K., Jaturat, N. and Hirnšal, M., 2025. Unveiling The Metaverse: The Mediating Role Of Social Interaction In Enhancing Tourism Experiences. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), p.100461.

Iqbal, U.P., Hamza, V.K., Nooney, L.K. and Sainudeen, S., 2023. Exploring The Determinants Of Destination Satisfaction: A Multidimensional Approach. Future Business Journal, 9(1), p.59.

Islam, N. and Sadhukhan, S., 2025. Transformative Strategies For Fostering Tourist Satisfaction: Empirical Insights From Creative Tourism Perspective. Asia Pacific Journal of Tourism Research, pp.1-25.

Jang, S., & Feng, R., 2007. Temporal Destination Revisit Intention: The Effects Of Novelty Seeking And Satisfaction. Tourism Management, 28(2), pp.580–590.

Jiang, L., Eck, T. and An, S., 2022. A Study On The Effect Of Emotional Solidarity On Memorable Tourism Experience And Destination Loyalty In Volunteer Tourism. Sage Open, 12(1), p.21582440221087263.

Kamenidou, I.E. and Stavrianea, A., 2022. Profiling Monastery Tourists Based On Memorable Experiences, Place Identity, Satisfaction, Intention To Revisit And Intention To Recommend. Review of Integrative Business and Economics Research, 11(1), pp.86-110.

Kim, J.H., Badu-Baiden, F., Kim, S., Koseoglu, M.A. and Baah, N.G., 2024. Evolution Of The Memorable Tourism Experience And Future Research Prospects. Journal of Travel Research, 63(6), pp.1315-1334.

Kovacic, S. and Sagovnovic, I., 2023. Exploring The Relationship Between Tourists’ Emotional Experience, Destination Personality Perception, Satisfaction And Behavioral Intentions. Psihologija, 56(3), pp.371-398.

Kutlu, D. and Ayyıldız, H., 2021. The Role Of The Destination Image In Creating Memorable Tourism Experience. Journal of Tourism and Services, 12(23), pp.199-216.

Li, A.N., Dai, Y.D., Tsai, T., Yeh, G.T. and Chen, Y.C., 2023. Effects of Food Experience, Emotion, and Place Attachment on Heritage Tourists’ Revisit Intention. In Advances in Hospitality and Leisure (pp. 121-139). Emerald Publishing Limited.

Lukoseviciute, G., Henriques, C.N., Pereira, L.N. and Panagopoulos, T., 2024. Participatory Development And Management Of Eco-Cultural Trails In Sustainable Tourism Destinations. Journal of Outdoor Recreation and Tourism, 47, p.100779.

Luong, T.B. and Long, D.H., 2025. The Relationship Between Food Experiences, Attitude, Food Destination Image, and Revisit Intention: The Moderating Role of Food Culture. Journal of Quality Assurance in Hospitality & Tourism, pp.1-29.

Martin, C.A., Izquierdo, C.C. and Laguna-Garcia, M., 2021. Culinary Tourism Experiences: The Effect Of Iconic Food On Tourist Intentions. Tourism Management Perspectives, 40, p.100911.

Murgado Armenteros, E.M., Valdelomar Muñoz, S., Parrilla González, J.A. and Vena-Oya, J., 2025. How To Improve Tourist Satisfaction in Agricultural Regions: The Case of Olive Oil Tourism. Journal of Quality Assurance in Hospitality & Tourism, pp.1-22.

Rahim, M.A., Bakar, N.A., Nawi, N.M.M., Hashim, N.A.A.N., Wee, H. and Saidin, S.S., 2022, March. Conceptualizing Experience-Rich Sustainable Tourism. In International Conference on Business and Technology (pp. 815-823). Cham: Springer International Publishing.

Rasoolimanesh, S.M., Seyfi, S., Rather, R.A. and Hall, C.M., 2022. Investigating The Mediating Role Of Visitor Satisfaction In The Relationship Between Memorable Tourism Experiences And Behavioral Intentions In Heritage Tourism Context. Tourism Review, 77(2), pp.687-709.

Sihombing, S.O. and Antonio, F., 2025. Determinants and Consequences of Memorable Tourism Experiences: A Systematic Literature Review. Achieving Sustainable Business through AI, Technology Education and Computer Science, pp.311-324.

Souha, A., Benaddi, L., Ouaddi, C., Bouziane, E. M., & Jakimi, A., 2024. Sketch Of A Decision-Support System To Improve The Management Of Tourism Destinations. In International Conference on Smart Medical, IoT & Artificial Intelligence, pp.326-332.

Sthapit, E., Bjork, P. & Coudounaris, D.N., 2023. Towards A Better Understanding Of Memorable Wellness Tourism Experience. International Journal of Spa and Wellness, 5(1), pp.34–50.

Suhud, U. and Allan, M., 2024. Structural Model of Tourists’ Visit Intention Relating to Mount Ijen, a Volcano Tourism Destination: The Lack Role of Novelty-Seeking, Self-Congruity, and Destination Personality?. Geoheritage, 16(1), p.21.

Tabaeeian, R.A., Yazdi, A., Mokhtari, N. and Khoshfetrat, A., 2023. Host-Tourist Interaction, Revisit Intention And Memorable Tourism Experience Through Relationship Quality And Perceived Service Quality In Ecotourism. Journal of Ecotourism, 22(3), pp.406-429.

Tang, H., Liu, X., Li, J. and Wang, H., 2025. Study On The Conservation And Renewal Of Traditional Rural Tourism Spaces: A Perspective Based On Tourists' Revisit Intention. Journal of Cleaner Production, 499, p.145184.

Yu, J. and Egger, R., 2021. Tourist Experiences At Overcrowded Attractions: A Text Analytics Approach. In Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021 (pp. 231-243). Springer International Publishing.

Yulita, H., Widaningsih, T., Surianto and Dewantara, Y.F., 2024. Is Tourist Satisfaction Able to Moderate Emotional Experience and Destination Image on Word of Mouth and Revisit Intention?. In The AI Revolution: Driving Business Innovation and Research: Volume 2 (pp. 95-106). Cham: Springer Nature Switzerland.

DOI: http://dx.doi.org/10.36448/jmb.v15i1.4259