ANALISIS KESEDIAAN MEMBAYAR PADA OBJEK WISATA GUNUNG API PURBA NGLANGGERAN DI DAERAH ISTIMEWA YOGYAKARTA

BELLA SYAVIRA; UNGGUL PRIYADI

doi:10.36448/jmb.v13i1.2836

ANALISIS KESEDIAAN MEMBAYAR PADA OBJEK WISATA GUNUNG API PURBA NGLANGGERAN DI DAERAH ISTIMEWA YOGYAKARTA

BELLA SYAVIRA, UNGGUL PRIYADI

Abstract

This study aims to identify the variables that affect the willingness to pay for environmental quality improvement in Nglanggeran Ancient Volcano. This study uses primary data with a total of 100 respondents. And the sample collection technique uses a combination of accidental sampling and purposive sampling using a contingent valuation method (CVM) approach. The analytical tool in this study is to use logistic binary regression on SPSS Version 21.0 for windows. The findings of this study indicate that the variables of age and number of dependents have a negative and significant effect on willingness to pay for improving environmental quality at the Nglanggeran Ancient Volcano tourism object. While the variables of education level, recreation costs, income, and frequency of visits have a positive and significant effect. The results of this investigation indicate that the value of Nagelkerke's R Square is 0.93 or 93%. Willingness to pay to improve the environmental quality of the Nglanggeran Ancient Volcano can be proven 93% influenced by education level, recreation costs, income, frequency of visits, age, and dependents, with 7% variance explained by factors outside the model.

Keywords

Willingness To Pay, Education Level, Recreation Costs, Income, Frequency Of Visits, Age And Number Of Dependents

Full Text:

PDF

References

Annisa, T. M., & Harini, R. (2017). Analisis Kesediaan Membayar (WTP) Untuk Mendukung Ekowisata Berkelanjutan Di Kawasan Wisata Gua Pindul, Kabupaten Gunungkidul. Jurnal Bumi Indonesia, 6(4), 228867.

Ezebilo, E. (2016). Willingness to pay for maintenance of a nature conservation area: a case of mount Wilhelm, Papua New Guinea. Asian Social Science, 12(9), 149-161.

Fikri, . R., & Rahmini, N. (2020). Analisis Willingness To Pay Pada Wisata Bukit Matang Kaladan Desa Tiwingan Lama Kecamatan Aranio Kabupaten Banjar Kalimantan Selatan. JIEP: Jurnal Ilmu Ekonomi dan Pembangunan, 3(1), 158-170.

Gumilar, I. (2019). Willigness to Pay Masyarakat Terhadap Sumberdaya Terumbu Karang di Kawasan Konservasi Perairan Pulau Biawak. Sosiohumaniora, 21(3), 342-348.

Hermawan, A., & Yusran, H. L. (2017). Penelitian Bisnis Pendekatan Kuantitatif. Depok: Kencana.

https://www.cnnindonesia.com/

Khoirudin, R., & Khasanah, U. (2018). Valuasi Ekonomi Objek Wisata Pantai Parangtritis, Bantul Yogyakarta. Jurnal Ekonomi dan Pembangunan Indonesia, 18(2), 152-166.

Liu, R., Liu, X., Pan, B., Zhu, H., Yuan, Z., & Lu, Y. (2018). Willingness to pay for improved air quality and influencing factors among manufacturing workers in Nanchang, China. Sustainability, 10(5), 1613.

Nasrullah, N., Susanty, S., Rusli, M., Sudarso, A., Purba, P. B., Noviastuti, N., & Sudiarta, I. N. (2020). Pemasaran Pariwisata: Konsep, Perencanaan & Implementasi. Yayasan Kita Menulis.

Nwofoke, C., Onyenekwe, S. C., & Agbo, F. U. (2017). Willingness to pay (WTP) for an improved environmental quality in Ebonyi State, Nigeria. Journal of Environmental Protection, 8(02), 131.

Pantari, E. (2016). Faktor-Faktor Yang Mempengaruhi Willingness To Pay Untuk Perbaikan Kualitas Lingkungan Kebun Raya Dan Kebun Binatang Gembira Loka Yogyakarta. Ilmu Ekonomi.

Prasetyo, N. J., & Saptutyningsih, E. (2013). Bagaimana Kesediaan Untuk Membayar Peningkatan Kualitas Lingkungan Desa Wisata?. Jurnal Ekonomi & Studi Pembangunan, 14(2), 127-136.

Pertiwi, T. A., Noechdijati, D., & Dharmawan, B. (2022). Analisis Kesediaan Membayar (Willingness to Pay) Pengunjung dalam Upaya Pengembangan Agrowisata “Sweetberry” di Kabupaten Cianjur. Jurnal Ekonomi Pertanian dan Agribisnis, 6(2), 500-518Riyanto, S., & Hatmawan A. A. (2020). Metode Riset Penelitian Kuantitatif Penelitian di Bidang Manajemen, Teknik, Pendidikan dan Eksperimen. Yogyakarta: Penerbit Deepublish.

Saptutyningsih, E., & Selviana, R. (2017). Valuing Ecotourism of a Recreational Site in Ciamis District of West Java, Indonesia. JEJAK: Jurnal Ekonomi dan Kebijakan, 10(1), 172-188.

Spillane, J. J. (1991). Pariwisata Indonesia Sejarah dan Prospeknya. Yogyakarta. Indonesia: Kanisius.

Susilo, H., Takahashi, Y., & Yabe, M. (2017). Evidence for mangrove restoration in the Mahakam Delta, Indonesia, based on households’ willingness to pay. Journal of Agricultural Science, 9(3), 30-41.

Terry, J., Mukti, A., & Sunaryati, R. (2020). Valuasi Ekonomi Objek Wisata Dermaga Kereng Bangkirai Sungai Sebangau Kota Palangka Raya. Journal of Environment and Management, 1(2), 83-90.

UU NO. 10 TH 2009 tentang Pariwisata.

DOI: http://dx.doi.org/10.36448/jmb.v13i1.2836