Determinasi Abnormal Return Industri Kosmetik

Indra Lukmana Putra, Nurefa Maulana

Abstract


Penelitian ini bertujuan untuk menguji pengaruh Current Ratio (CR), Net Profit Margin (NPM), Debt to Equity Ratio (DER) dan Earning per Share (EPS) terhadap Abnormal Return pada Perusahaan Subsektor Kosmetik dan Keperluan Rumah Tangga yang Terdaftar di BEI. Penelitian ini menggunakan pendekatan kuantitatif dengan memanfaatkan regresi linear berganda untuk menganalisis dampak dari empat metrik keuangan terhadap abnormal return. Teknik purposive sampling diterapkan pada populasi data sehingga menghasilkan sampel sebanyak 6 perusahaan pada periode 2018-2022. Hasil penelitian menunjukkan bahwa CR dan DER berpengaruh negatif dan signifikan terhadap abnormal return, NPM berpengaruh positif dan signifikan terhadap abnormal return, dan EPS tidak berpengaruh signifikan dan negatif terhadap abnormal return. Temuan ini diharapkan dapat memberikan wawasan yang berharga bagi manajemen dalam meningkatkan pengelolaan aset lancar, profitabilitas internal dan eksternal, serta ekuitas guna mengoptimalkan pengelolaan abnormal return.


Keywords


Abnormal Return; Current Ratio; Debt to Equity Ratio; Erning per Share; Net Profit Margin

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References


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DOI: http://dx.doi.org/10.36448/jak.v15i2.3968

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