Analysis of Community Preferences Bandar Lampung City towards Urban Tourism

Abstract

People's tourism preferences in urban areas are influenced by many factors. So, urban tourism development needs to prioritize the preferences of the community. This research aims to determine the level of tourism preferences of the people in Bandarlampung. The method used in this research is a quantitative method. Data collection was carried out using a questionnaire and collected by 553 respondents. The data analysis method used is distribution analysis and Analysis of Variance (ANOVA). The research results found that culinary tourism (3.33) was the dominant type of tourism preferred by the people of Bandarlampung city, while play tourism (2.98) was the type of tourism with the lowest level of preference (medium category). Other results show that the length of stay profile is the profile that most influences the level of preference for choosing a type of tourism, while the age profile is the profile that influences the level of preference for choosing a type of tourism at a low level.