Tourist Planning Strategy Based on Problem Prioritization Using USG Method at Tirtayasa Beach, Way Tataan, Lampung

Rizka Nabilah; Fajar Islam Sitanggang

doi:10.36448/ja.v14i2.3486

Tourist Planning Strategy Based on Problem Prioritization Using USG Method at Tirtayasa Beach, Way Tataan, Lampung

Rizka Nabilah, Fajar Islam Sitanggang

Abstract

The tourism landscape encompasses elements with territorial visual characteristics stored in human visualization (Wearing, Stevenson, and Young, 2010). The research focus on Tirtayasa Beach in Bandar Lampung highlights the characteristics of the coastal landscape that can be developed into tourist attractions. In this context, urbanization in urban areas becomes a key factor in the development of mass beach tourism destinations. Coastal tourism growth, such as Tirtayasa Beach, has significant economic contributions. However, there is a need for evaluation of coastal tourism planning and management to minimize negative impacts on the environment and local communities. The Urgency, Seriousness, Growth (USG) Analysis Method is used to prioritize issues that need to be addressed with a rating range of 1-8, where 1 indicates a low value and 8 indicates a high value. The research results show that Tirtayasa Beach has great potential as a tourism destination but faces a number of biophysical, social, and economic problems. Thus, this research aims to provide a deep understanding of beach conditions and prioritize these issues for sustainable development. Evaluation is mainly conducted on environmental parameters that can be identified or improved to enhance tourism sustainability in urban areas, particularly at Tirtayasa Beach. A score of 1 indicates the need for improvement in entrance signage at Tirtayasa Beach. Furthermore, there is a need for additional rearrangement for children's activities and the addition of vegetation for barriers.

Keywords

Tirtasari Beach; Coastal Landscape; USG Method

Full Text:

PDF

References

Alister Mathieson and Geoffrey Wall. (1982). Tourism: Economic, Physical and Social Impact. New York: Longman Scientific and Technical.

Direktorat Jenderal Pariwisata. (2021). Laporan Statistik Pariwisata Lampung.

Hazbun, W. (2008). Beaches, Ruins, Resorts: The Politics of Tourism in the Arab World. University of Minnesota Press.

Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business Press.

Mathieson, A., & Wall, G. (1982). Tourism: Economic, Physical and Social Impact. Longman Scientific and Technical.

Mooser, T., Brown, R., & Smith, L. (2018). Evaluasi terhadap perencanaan dan pengelolaan pariwisata pesisir perlu dilakukan untuk melestarikan dan mengkonservasi pengembangan pantai. Coastal Management Journal, 24(3), 345-367.

Rovira Soto, M. T., & Anton Clavé, S. (2017). Second homes and urban landscape patterns in Mediterranean coastal tourism destinations. Land Use Policy, 68, 117-132. https://doi.org/10.1016/j.landusepol.2017.07.018.

Setiawan, A., & Indarti, S. (2018). Analisis dampak pariwisata terhadap kesejahteraan masyarakat lokal di sekitar Pantai Tirtayasa. Jurnal Kepariwisataan Indonesia, 12(2), 145-162.

Smith, J. A., & Jones, L. M. (2015). A framework for assessing urgency in risk management. Journal of Risk Analysis and Crisis Response, 5(2), 87-104.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Supriyadi, B. (2019). Analisis dampak ekonomi pariwisata Pantai Tirtayasa. Jurnal Ekonomi dan Kepariwisataan, 15(1), 45-60.

Sutrisno, A. (2020). Potensi dan pengelolaan pariwisata Pantai Tirtayasa. Jurnal Pariwisata, 8(2), 120-135.

Turner, R. K., Paavola, J., Cooper, P., Farber, S., Jessamy, V., & Georgiou, S. (2003). Valuing nature: Lessons learned and future research directions. Ecological Economics, 46(3), 493-510.

UNEP. (2009). Sustainable Coastal Tourism: An Integrated Planning and Management Approach. United Nations Environment Programme.

Wearing, S., Stevenson, D., & Young, T. (2010). Tourist Cultures: Identity, Place and the Traveller. SAGE Publications.

Wicaksono, B. S., & Mutain, M. (2023). Revolusi Pantai Tirtayasa: Meningkatkan ekonomi daerah melalui pembangunan wisata. Jurnal Pembangunan Daerah, 5(2), 150-168.

World Tourism Organization. (2018). Tourism and the Sustainable Development Goals – Journey to 2030.

Young, T., Wearing, S., & Stevenson, D. (2020). Host gazes from an Islamic island: Challenging homogeneous resident perception orthodoxies. Tourism Geographies, 23(3), 599-622. https://doi.org/10.1080/14616688.2020.1733067.

DOI: http://dx.doi.org/10.36448/ja.v14i2.3486